Reviews as a Marketing Tool
Ratings and reviews are increasingly becoming an important aspect of digital marketing.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. Potential buyers do the product verification by looking at what other consumers have to say about the product. Though there are many types of reviews, Google reviews are very popular. customers tend to believe what other customers have to say that what the business has to say about itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Making good use of reviews on a company’s website is, therefore, essential. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. The control of reviews are limited when using some sites. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is good business practice to commend clients that give you good reviews.
With today’s fast paced generation, only what is outstanding will keep them looking. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Positive reviews from established and renowned companies improve a company’s image. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Purchasing plug-ins may actually be unnecessary when using some applications. Google places reviews is one of such plug-in offered through Google. With this, one can feature 3 views concurrently. The configuration options allows for redesigning of the review panel.
Yelp is another popular review platform for industries.The credibility of reviews from Yelp is beyond question because of its security features. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook reviews can also be used in a website.
Beyond the three review tools covered by this article, there exist others. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.