A trademark connotes several aspects, from being a brand name or service mark that is composed of any word, name, symbol, device, or any combination of these things mentioned, and it is used with the intention of one seller to distinguish its goods or services from others, and thus indicates the sources where the goods or services originate from.
The most cost effective and fastest way for a business to secure its identity, its commercial advantage and its market position is through trademark registration. By using trademarks, the intellectual property rights of businesses are secured, however, many business owners fail to recognize this importance. With trademark registration, an owner is granted with a bundle of exclusive rights applicable only to the business. It is advisable therefore that you know the advantages of trademark registration, in both legal and commercial aspects.
The number one benefit when you register your trademark is exclusivity, meaning you have this primary way of protecting the rights of your brand in a name or logo. Another importance of trademark registration is that your official ownership of the brand is verified, and thus, others are prevented from matching or following similar symbol, or related goods and services. And so, your intellectual property rights are basically given unlimited protection from cases of misrepresentation and breach.
Another important reason why you have to register your mark is to announce to the world that the trademark rights is legally yours. In other words, you can rightfully sue automatically somebody who you will find violating your rights. Further, if a third party uses your trademark without your permission, it would be easy for you to file legal action in federal court.
Another benefit you will get by registering your trademark is in the increase of your business reputation because by promoting your brand at the early stage, you are enhancing the success of your business. Your brand will be secured to be a powerful and remarkable brand because of trademark registration, and further will have legal foundation that is reliable enough to build upon the reputation of your business in the industry where you belong. As you register your brand, you also mark the increase of life span of your business, which in turn would increase your company’s customer trust.
Beneficial for your company is a nationwide priority, and this could probably be the most important advantage of registering the trademark. Having a nationwide priority would mean extensive trademark protection, getting exclusive nationwide ownership, and in the securing of priority date for the future of your trademark.
Trademarks – Getting Started & Next Steps
Lessons Learned from Years with Resources